Branding goes beyond the logo. From choosing colors to creating a consistent brand language, we help you build a brand identity that resonates with your audience and sets you apart from the competition. Our goal is to create a memorable brand experience that builds customer trust and loyalty.
Why choose us: In addition to the logo, we focus on creating a complete brand identity, including color choices and a consistent brand language, to create a memorable experience for your audience.
Profit for you: A strong brand identity increases customer trust and loyalty, generating a long-term competitive advantage in the market.
Why we're the best: Our strategic and creative approach to branding allows us to create emotional connections with audiences, distinguishing ourselves with our ability to turn a client's vision into reality.
Fashion Brand Launch Project: We work with an emerging fashion brand to develop a complete brand identity, including logo, colors, brand imagery and communication tone. We create an elegant and fashionable brand experience that stands out in the fashion market.
“Global Technology Company” Project: We collaborate with an international technology company to renew their brand identity and adapt it to global markets. We create a multicultural, multilingual branding strategy that communicates innovation and brand confidence.
"Local Coffee Shop" Project: We help a local coffee shop define its brand identity to differentiate itself from the competition and attract a loyal customer base. We create a welcoming, homely atmosphere through warm, engaging branding that enhances the coffee experience.
Client Brief: We start by gathering detailed information from you to understand your brand, target audience, values and goals. This includes identifying specific requirements such as color schemes, style preferences and any existing brand guidelines.
Research and Discovery: We conduct in-depth research into your industry, competitors and market trends. This helps us understand the visual language and design trends that resonate with your target market.
Concept Development: We generate initial ideas and concepts through brainstorming and sketching sessions. This involves creating drafts and exploring different design directions.
Mood Boards and Inspiration Gathering: We compile visual references, including color palettes, typography, images and other design elements. These mood boards help align the design direction with your vision.
Sketching and Ideation: We create various sketches and drafts of potential logo designs, focusing on different shapes, layouts and visual metaphors that represent your brand identity.
Digital Rendering: We select the best concepts from the sketch phase and develop them in digital formats using graphics software such as Adobe Illustrator. This ensures that the logo is scalable and versatile.
Typography Selection: We choose appropriate fonts that complement your logo design and align with your brand identity. This may involve customizing existing fonts or creating bespoke typography.
Color Theory and Application: We apply the principles of color theory to select a color palette that evokes desired emotions and associations. This ensures that the colors used in the logo are cohesive and effective in various contexts.
Design Refinement: We iterate on selected designs, refining details and making changes based on your feedback. This involves refining elements like alignment, spacing, and proportions to achieve a finished look.
Mockups and Presentation: We create realistic mockups to show how the logo will appear in different applications (e.g., business cards, websites, merchandising). These mockups will be presented to you for feedback and approval.
Finalization and Export: Once the design is approved, we finalize the logo ensuring that all elements are correctly aligned and optimized. We then export the logo in various formats (e.g. AI, EPS, PNG, SVG) to adapt it to different uses and applications.
Brand Guidelines: We develop a comprehensive brand guidelines document that describes proper use of the logo, including specifications for color usage, minimum size requirements, clearance guidelines, and any restrictions on changes.
Delivery: We provide the final logo files and brand guidelines, ensuring you have everything you need for consistent branding across all platforms and mediums.
WHAT’S NEXT STARTS HERE.
Get in touch at info@jplar.com
